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A holistic approach to delivering the right experience to the right customer.

we combine industry-expert strategic thinking with senior-level subject matter experts to produce results that move the needle.

Create compelling user experiences that drive user acquisition and scale engagement.

Services

product auditing

Assess a product's strengths, weaknesses, and opportunities for improvement.

user QUALITATIVE & QUANTitATIVE research

Clarify user needs and behaviors with research to inform product design.

ux/ui strategy

Design a seamless user experience and interface to enhance user engagement and satisfaction.

product expansion ideation

Develop new features and capabilities for a product to meet changing market demands.

mobile & desktop prototyping

Build early models of a product to test and refine user experience and functionality.

retention & engagement Strategy

Deploy tactics to increase user engagement with a product and keep them coming back.

roadmap strategy/Implementation

Define a clear path for a product's development and growth over time.

analytics implementation & dashboard development

Measure and track key performance metrics to inform product decisions.

ecomm experience design

Create engaging and memorable digital shopping experiences for target audiences. Implement customer-centric digital retail environments that are optimized for the customer journey, from the moment they land in the store to the moment they complete their purchase.

product & marketing journey cohesion

Align product development and marketing efforts to ensure products and marketing messages are in sync and support each other. Create a seamless customer experience that spans from product discovery to post-purchase engagement.

Bring your brand to life with nuanced messaging and creative journeys that drive customer growth and retention.

Services

consumer QUALITATIVE & QUANTitATIVE research

Understand customer needs, behaviors, and preferences to inform product development and marketing efforts.

marketplace/opportunity sizing

Assess the potential size and growth of a market or business opportunity.

persona development & segmentation

Better understand primary, secondary, and tertiary customers and create tailored marketing and consumer journeys for each.

vision/misson development

Create a clear and compelling vision and mission statement that will guide future growth and direction.

brand strategy & repositioning

Develop and execute a strategy to differentiate and position a brand in the market.

go-to-market strategy & launches

Formulate a plan to introduce a product to the market and maximize its potential.

messagING development

Craft nuanced, clear, and consistent messages that effectively communicate brand, product, and services to target audiences. Develop a messaging framework that can be used across all marketing, communication, and product channels.

sales narrative design

Draft persuasive and effective scripts for sales teams to use when speaking with prospects.

Creative strategy & development

Generate a creative vision to bring a brand to life through content playbooks, brand ambassador programs, campaign strategy, and experiential strategy.

marketing ops

Manage day-to-day marketing operations to ensure smooth and efficient execution of campaigns.

creative Execution & implementation

Actualize strategies and plans into action to achieve concrete, desired results across creative platform development, campaign development, custom content, and naming.

executive advisory

Provide expert guidance and advice to executives to help them make informed decisions.

HOW TO PARTNER US

Choose what you need most and get started quickly.

“Thought Factory has the capacity and experience to develop & articulate the brand, devise the GTM strategy with practical implementation tips, and also execute + continue on with the brand.”

Julia Carter
CEO
Flaire

Project-based work

Solve a specific business challenge with a focused product, marketing/messaging, or hybrid team.
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Let's go!

Strategic Thinking

Partner with an industry-level expert to bring fresh perspective about your customer and your market. Develop product and audience communication strategies that work.
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GET STARTED

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