Designing a web3 b2b2c product experience for 15,000 brands and fans

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DETAILS

Solution

Result

Client

TYB

Industry

SaaS

Website

tyb.xyz

Challenge

After building one of the fastest growing DTC fashion brands (Outdoor Voices), Ty Haney understood the importance of transforming customers into engaged brand fans. Try Your Best (TYB) was born from the idea of unlocking exclusive brand rewards and experiences using NFTs.

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The TYB experience needed to be equal parts educational, visually stimulating, and simple.

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Our challenge was to build a product experience that both brands and fans could use to mint NFTs (collectibles and coins), build community, get the feedback, unlock rewards and experiences, unlock a TYB wallet, and solicit and approve user generated content.

Solution

We leveraged competitive and conceptual user experience research to better understand how to equip consumers to interact within the web3 space. We sought to understand the gaps in web3 knowledge from both a brand manager and consumer perspective: how both brand managers and consumers desired to interact with new technologies, and how this experience could make the user feel closer to brands than ever before.

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Leveraging these insights we designed and protoyped TYB’s core messaging, feature naming, and product experience (brand profiles, user wallets, minting experiences, and chat) along with all ancillary features.

Result

TYB onboarded brands like Tasty from Buzzfeed, Juneshine, Vada and many more. Over 50,000 brand collectibles were sold and minted through TYB. After a successful initial launch, TYB raised a successful $10,000,000 seed round.