Our client is a disruptor in the (largely) antiquated B2B telecom software industry. Their mission is to bring the industry to the cloud and usher in a new future for the entire ecosystem. Despite having a clear vision, killer software, and an experienced team, they were struggling to articulate their difference.
They weren’t able to simply explain their innovation in a compelling way that effectively communicated the CEO and Founder’s vision.
Our client, the CEO and founder, tasked us with developing a new messaging platform and to rewrite their website in the process. They needed us to tackle the most important, high-traffic pages on their site and nail the value propositions at every level, customer persona, and stage of a prospect’s journey.