We developed comprehensive trend analysis frameworks to identify trends early on, qualify trends that aligned with the brand, and develop processes to quickly launch campaigns that kept the brand relevant and ahead of the curve.
We walked through trend research, displaying what worked well and what didn’t work well for other brands and influencers. McDonald's teams were able to ask deep questions about the research to gain a better understanding of what was happening in the worlds of their audiences.
We then trained McDonalds and their agencies on how to implement, test, and optimize on the frameworks overtime.
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