Driving 100%+ community growth and landing page conversions with revamped messaging and UX design.

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DETAILS

Solution

Result

Client

gt.school

Industry

Education

Website

gt.school

Challenge

Education, especially public education in the US, has always been a hot button issue. Gifted and Talented education has been even further scrutinized. With the impact of the global pandemic, changes to federal funding, and shifts in the public outlook, Gifted and Talented support has dwindled in recent years.

Our client, a successful entrepreneur and technologist created an app-based, after-school program designed for these underserved Gifted and Talented students. Leveraging mastery-based learning and coaching support from world-class athletes, our client took a new approach to education.

Despite an incredible product, our challenge was marketing a complex message to two of the most difficult demographics at the same time: parents and students.

Solution

We began with the fundamentals and developed a comprehensive brand strategy that spoke to both prospective parents and students. We aligned the value proposition across a spectrum of needs and ensured that the messaging hit on the pain points of parents and students while not creating divisive messaging.

After developing a solid brand foundation, we worked to get the message to market. We developed an organic content strategy, content pillars, content playbooks, and ultimately became our client’s content and media arm. We produced and launched hundreds of video, text, and audio content pieces across several channels that spoke directly to the painpoints of parents and students driving thousands of leads and hundreds of thousands of impressions. We partnered with their paid media partners to ensure that messaging was consistent and compelling across touch points. We also supported their Head of Growth in rewriting and designing landing pages, sales funnels, and outreach strategies.

Result

As a result of our collaboration, we were able to get the new product to market, align on the core audience and messaging, grow their community by over 100%, increase conversion on landing pages, and begin to drive sales for beta products.